#6 — Thanksgiving accounts for 20% of the total turkeys consumed every year. According to the National Turkey Federation, approximately 46 million turkeys are consumed in the US over Thanksgiving, and this is only one-fifth of the annual total of turkeys consumed (235 million)!
#7 — Roughly 13% of Americans travel for the holiday — According to the American Automobile Association (AAA), approximately 42.2 million Americans travel 50 miles or more from home over the holiday weekend.
#8 — Black Friday was both a stock market panic and later, the name for the crazy shopping rush the day after Thanksgiving. The first use of the term “Black Friday” referred to Friday, September 24, 1869, when President Ulysses S. Grant released government gold for sale and a speculation attempt caused gold prices to plummet, raising a panic in the stock market. Today, the term refers to the day following Thanksgiving — the kickoff to the holiday shopping season.
#9 — The name for the shopping version of Black Friday was born in Philadelphia in the 1960’s, referring to the heavy pedestrian and vehicular traffic that the first shopping day brought. While it was originally a negative term, it turned positive with its associations with shopping and business growth. In addition to being one of the busiest shopping days of the year, black friday also marks the point in the calendar in which some businesses start to turn a profit — going from “in the red” January through November to finally “in the black” during the holiday rush. In recent years, retailers have opened up as early as 4:00 and 5:00 A.M., and in just the past few years, several stores have started opening up at midnight.
#10 — Cyber Monday started in 2005 as a marketing campaign.Sometimes it pays to invent trends — literally. Cyber Monday refers to the Monday after Thanksgiving in the United States, and the term was created by marketing companies precisely as an incentive to shop.
Today, Cyber Monday has become an international marketing term used by online retailers in 10 different countries — even in countries that don’t traditionally celebrate American Thanksgiving. Note to all our growth hackers out there: maybe if you need a reason for a sale, you can invent a new holiday. It certainly pays to be creative.
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